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Kampala, Uganda | THE INDEPENDENT | In the world of healthcare, insurance plays a major role in ensuring that individuals have access to quality medical services when they need them the most. Within this area, the fight against cancer stands as one of the most significant battles, requiring not only medical expertise but also financial support and accessibility according to Caroline Owomuhangi, the head of marketing and communication at UAP Old Mutual Uganda.
As the world observed Cancer Day 2024 Feb 4, experts argued it is imperative to explore how the insurance sector is contributing to bridging gaps in cancer care, particularly for underrepresented communities.
The insurance sector, by design, aims to reduce financial risks linked to unexpected medical costs.
However, its role extends far beyond mere financial protection. In recent years, insurance companies have been increasingly proactive in promoting preventive healthcare measures and supporting initiatives aimed at improving health outcomes, especially in areas with limited access to care.
When it comes to cancer, experts say timely detection and access to quality treatment are paramount. Unfortunately, individuals from underrepresented communities often face significant barriers to accessing these essential services, including financial constraints, lack of awareness, and insufficient facilities. This is where insurance companies step in to fill the gap.
UAP Old Mutual Insurance, one of the leading players in the insurance industry, has been at the forefront of initiatives to address these challenges. Over the past year, according to Owomuhangi, the company has implemented several targeted programs to improve care access and outcomes for underrepresented communities according to its executives.
One such initiative is the hosting of free medical camps during the customer service week.
These camps serve as crucial platforms for individuals to access free cancer screenings and check-ups, bringing the much-needed medical services directly to the communities that need them the most.
Over 200 individuals received free screenings during the recent customer service week medical camps organised by UAP Old Mutual, which is evident that these initiatives are making a positive difference in improving cancer care outcomes for underrepresented backgrounds.
Owomuhangi says stakeholder engagement and partnerships can also boost the fight against cancer disease.
UAP Old Mutual has forged partnerships with local healthcare institutions such as Lubaga Hospital and Mengo, supporting events like Cancer Run to extend the reach of cancer care services.
Their innovative programs, such as the chronic care management initiative in partnership with Rocket Health and Pan Medical Services, offer affordable consultations and screenings, effectively reducing financial barriers to care.
Through continued advocacy and collaboration, stakeholders are contributing to the goal of achieving cancer care equity for all, said Owomuhangi.
As we look to the future, experts say, actors should continue to support and champion these efforts in the pursuit of a world where cancer care is truly equitable for all.
“UAP Old Mutual, Rocket Health, Lubaga Hospital, Mengo Hospital, and others have taken the lead. Other institutions and well-wishers can join the list to minimize the danger of this deadly disease,” an expert said.
