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Kampala, Uganda | THE INDEPENDENT | The third edition of the Uganda Marketing Excellence Awards (UMEAs) are set for Friday, December 1st, 2023 under the theme celebrating ‘Ideas That Work.’
The awards aim at giving brands, agencies and marketers an opportunity to showcase their marketing success and amplify the quality of their businesses.
The announcement follows a successful 2022 edition, where a total of 11 winners bagged accolades and bragging rights for having exhibited the best marketing strategy executions across the Ugandan market.
Evolve Africa, the organisers of the prestigious marketers biggest celebration, said Wednesday that this year’s edition will be a red carpet and black-tie event and will take place at the Kampala Serena Hotel.
Addressing the media, Evolve Africa Co-Founder Shafique Ssemakula, said the awards span all aspects of the marketing profession, including; Communications, Advertising and Public Relations.
“The UMEAs will explore how well brands, marketers and their agency partners have leveraged different media channels, digital and traditional, to create campaigns that have made a powerful impact on their target audiences, and businesses,” Ssemakula said.
Ssemakula also highlighted the 2023 new partnerships the event has attracted from some of the leading brands in the country.
“This year we are proud to be joined by I&M Bank Uganda, the leading financial growth partner. Our partnership is the beginning of a long-term relationship that we hope to be abler for the growth of the marketing industry as a whole,” Ssemakula remarked.
The UMEAS 2023 sponsors are I&M Bank Uganda, Daily Monitor, KFM, NTV, Spark TV, NSSF, Equity Bank, Kampala Serena Hotel, UDB, Radio City, Matooke Republic, Kadanke Brand House, Wango App and Centenary Bank.
Ssemakula said entries for participation in the UMEAs 2023 are open via www.umeawards.org, and emphasized that participation is free and open to all organizations that have engaged in marketing campaigns with the potential to win. Entry deadline is October 31st, 2023.
The awards categories
1. Advertising campaign of the year
2. Best use of partnership marketing
3. Best use of digital marketing
4. PR Campaign of the year
5. Best innovation- new product/ service/process
6. Experiential Marketing Campaign of the Year
7. Best Not for profit/Social good campaign*NEW- For entry but not for a public vote
8. Best ESG campaign *NEW-For entry but not for a public vote
9. Rising Agency of the year- For entry but not for public vote
10. Agency of the Year entry not for public vote
11. Marketing Campaign of the Year entry but not for public vote
12. UMEAs Marketing Pioneer Award- (Not for entry and public vote.)
The jury
Dr Benedict Mugerwa Ph.D. (Head professional courses, UMI), Ngulumi Immaculate Nabatte (Chief Manager of Marketing & Branding, Centenary Bank), John Paul Okwi (Senior Manager events & Sponsorships, MTN Uganda and the Jury President), Rogers Anguzu (Commercial Director, Crown Beverages Ltd) Barbra Arimi Teddy (Head Marketing and communications, NSSF), as well as Jackie Namara, (CEO IguruConsult Ltd).
