The Independent Uganda: You get the Truth we Pay the Price
INTERVIEW | JULIUS BUSINGE & DAVID BASIL | David Basil is a Ghanaian-based entrepreneur running a premium flooring company called Modern Floors. He spoke to Julius Businge during his recent visit to Kampala during the Uganda Buildcon International Exhibition.
Who is Basil David Anthony, and what does Modern Floors do?
David Basil is the Founder and Chief Executive Officer of Modern Floors, a UK-trademarked flooring brand that wholesales and retails high-quality and affordable artificial carpet grass, AstroTurf, Vinyl (PVC/SPC) tiles (LVT), carpet tiles, adhesives, waterproofing materials, and other indoor and outdoor flooring products for residential and commercial spaces. The company was founded in 2017 in Ghana and has since expanded to more than 10 countries across Africa, the Middle East, Asia, and Europe, utilizing both online and physical distribution channels, including Amazon-approved distribution. Modern Floors has opened four showrooms in Ghana and has led various social impact initiatives, such as feeding and refreshing over 200 children, supporting underprivileged girls in Ghana, and empowering artisans through skill-based training.
As CEO, what makes you inspiring?
I strive to ensure that my work adds value and makes a positive impact on the communities we serve. I believe in collaborating with young, forward-thinking entrepreneurs and in fostering innovation and sustainability within the construction industry. I am open to new opportunities, which is why we came to Uganda to showcase our impressive range of products at the Uganda Buildcon International Exhibition at the Uganda Manufacturers Association from August 8-10.
What business opportunities have you identified in Uganda, and how do you plan to utilize them?
Like any market outside Ghana, Uganda has unique growth factors linked to modern flooring, driven by urbanization, economic development, and changing consumer preferences. Our flooring products are distinct and unmatched, which makes us optimistic about entering and growing in this market. We’ve made significant progress in Kenya, and we hope to continue expanding into new markets.
At the continental level, how does the African Continental Free Trade Area (AfCFTA) impact businesses like yours?
We all seek an expanded market to reach more customers, grow our businesses, and contribute to the African economy. However, our countries remain divided on many issues, including taxation and the free movement of goods and services. African leaders need to take action to support entrepreneurial growth. Africa offers significant opportunities in trade, industry, construction, manufacturing, agriculture, and more. Companies like Modern Floors are ready to align with these opportunities and grow.
What entrepreneurial advice do you have for Ugandan start-ups struggling to meet their daily goals?
Start-ups worldwide succeed by understanding their market, staying agile, and focusing on customer experience. Begin by identifying a clear niche and target audience, then differentiate your offerings with unique value propositions. It’s essential to maintain financial discipline by managing cash flow carefully and avoiding unnecessary debt or expenditure.
How does the concept of digital entrepreneurship boost business growth?
At Modern Floors, digital entrepreneurship drives our growth, along with our core ethical business values. Embracing digital tools for marketing, sales, and operations enhances efficiency and helps reach a broader audience. Any serious entrepreneur must build a strong online presence and leverage social media to connect with customers. Continuous innovation and adaptation to market changes are critical for improving business performance.
What can your clients expect for the future of Modern Floors?
I am passionate about creating value, fostering innovation, and driving growth in the flooring industry and beyond, while also making an impact in new markets for Modern Floors. We will continue to study the Ugandan market and integrate our business into it.
