Infobip introduces ‘Signals’ to combat fake SMS

Uganda Communication Commission report shows that the country’s telecommunications operators received 205,511 complaints from consumers, including cases related to SMS pumping fraud

Kampala, Uganda | THE INDEPENDENT | In an era where brands are increasingly relying on SMS communication to engage with customers, cybercriminals are continually devising new tactics to exploit vulnerabilities within this channel. To confront this growing challenge, Infobip, a global cloud communications platform, has unveiled “Signals” an innovative solution designed to thwart the threats posed by SMS pumping fraud.

“Infobip Signals” leverages the power of machine learning to automatically detect and block fraudulent SMS traffic, all without requiring any manual interventions from the affected businesses. This tool is essential for brands committed to preserving their financial assets and safeguarding an authentic user base, thus preventing the influx of fake accounts that can jeopardize their reputation.

SMS pumping, also referred to as artificially inflated traffic (AIT), is a deceptive practice where attackers generate a significant volume of counterfeit SMS traffic via a business’s app or website. The primary goal is to acquire one-time PINs (OTPs) or app download links via SMS.

In the realm of SMS pumping, cybercriminals employ automated bots to create fictitious accounts and systematically input phone numbers into online forms linked to SMS systems. This manipulation prompts the delivery of OTP SMS messages, resulting in augmented costs for businesses, particularly when these fraudulent OTP requests are directed to high-cost SMS destinations.

Typically, businesses only become aware of such fraud when they uncover irregularities between their SMS billing and the anticipated returns from SMS traffic. Unusual OTP requests originating from regions or countries not usually associated with a business can serve as an early warning sign of potential SMS pumping fraud.

Research studies indicate that SMS traffic fraud imposed a staggering cost of USD 10 billion on businesses worldwide in 2021. A bi-annual consumer report from the Uganda Communication Commission (UCC) disclosed that the country’s telecommunications operators received 205,511 complaints from consumers, including cases related to SMS pumping fraud.

Adrian Benic, Chief Product Officer at Infobip, said: “In an ecosystem where every active user count, and brand integrity is a priority, Infobip Signals is our answer to ensuring businesses can thrive without the burden of SMS fraud. This is not just about financial security; it’s about upholding the genuine value of every brand.”

He said “Infobip Signals” is now accessible for global adoption, reaffirming Infobip’s commitment to delivering innovative solutions to address contemporary communication challenges.

“All businesses that employ SMS communication within their operations can now fortify themselves against potential financial losses and reputational damage by integrating “Infobip Signals” into their security framework.