The Independent Uganda: You get the Truth we Pay the Price
You announced plans to open more outlets and employ over 350 people by the end of 2018. To what extent has this objective been achieved?
We have opened more outlets with the most recent being in Muyenga. We are also looking for more sites in areas like Ntinda which are potential areas for growth. In future, we hope to go upcountry to cover towns like Mbarara and Jinja as well venturing into the neigbhouring Rwanda.
The culture of fast foods is more of a luxury in developing countries like Uganda. How are you working to change this trend?
We are struggling to source raw materials locally to bring the prices of our products down so that we can attract new customers. The idea behind is to play around with the price but maintaining quality.
How has the arrival of online food portal impacted on the operations of fast firms?
Online is the way to go. We are partnering with Jumia Food to enable customers order for food online. However, this is limited by time because some of the products need to be eaten while still hot. For instance, we have a standard of eight minutes ride. This means that Pizza has to be delivered to the customer within eight minutes so that arrives when its temperature is still favorable and of good quality.
What is your strategy for growth?
We believe all classes of people are our potential market. We have already approached universities and residential areas because we believe that we can tap into those markets. We also tend to focus on more on the youngsters than parents because we have noticed that children dictate their parents nowadays than before.
What is your projection of Pizza Hut operations in Uganda in the next few years?
We aim to be the leading fast foods company with many outlets spread across the country so that we can reach out to majority of the population.
****
