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Kampala, Uganda | THE INDEPENDENT | Jumia, the e-commerce platform in Uganda, kicked off its 11 years celebrations in Uganda with a campaign launch dubbed ‘Jumia Loves You’. As part of the festivities, the company is offering a discount promo of up to 60% across all product categories from June 5 – July 2, 2023.
Speaking at the launch held at the company’s fulfillment center in Ntinda, on May 31, Vinod Goel, CEO, of Jumia Uganda, said, “We are thrilled to celebrate in a big way, 11 years with our customers, partners, staff, and associates, and as is tradition, we will have amazing offers across all categories like phones, TVs, appliances, fashion, and more.
Additionally, we have planned engaging initiatives such as treasure hunts, shopping dashes, wheel of Fortune, and giveaways on all our platforms to enhance our customer’s e-commerce experience.
During the event, Jumia unveiled its inaugural Expansion Project Report, outlining its strategy to extend its reach beyond Kampala using its offline sales model, known as ‘JForce’ to reach the unplugged Ugandans in rural areas and enable them to access quality products and services at the best prices.
“Uganda, with its unique population distribution and demographics, presents a significant opportunity for e-commerce growth. The rural consumer, who often faces challenges in accessing quality products at competitive prices, is at the heart of this opportunity,” Vinod said.
