From Tik Tok to Facebook, Instagram to YouTube, tech-savvy farmers are harnessing the power of the internet to network, share knowledge, and sell products and services. Nairobi, Kenya | BIRD AGENCY | Francis Muiruri, a 31-year-old Kenyan farmer, has found a new income stream on social media; selling information. As …
Read More »New retail tools aim to solve e-commerce profit dilemma
New York, United States | AFP | Conventional wisdom in the Amazon era holds that the lowest price wins the battle of the retailers, leading many to just about give away items to make a sale. Yet some data suggest a more nuanced reality: while 76 percent of retailers aim …
Read More »Facebook expands reach with buy-and-sell ‘Marketplace’
San Francisco, United States | AFP | Facebook launched Monday a “Marketplace” trading platform that lets users of the vast social network buy and sell goods with each other in a mighty challenge to the likes of eBay and Craigslist. The new feature puts Facebook — with a global base …
Read More »Facebook Messenger allows for direct merchant sales
San Francisco, United States | AFP | Facebook announced Monday a new online payment system that will allow businesses to sell directly to consumers on its Messenger application. “We’re kicking off the beginning of messages with payments that will allow businesses to sell products and services directly to customers in …
Read More »Jumia rebranding jitters
Reorganisation of major player sparks interest in e-commerce deals Big is better. That seems to be the thinking behind Africa Internet Group’s decision to pool all its franchises, mainly online marketing offerings, under one brand name. And what that brand name would be seemed pretty obvious. Although AIG had seven …
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