The Independent Uganda: You get the Truth we Pay the Price
ANALYSIS | JORDANNA MATLON | Africa is the world’s largest market for Guinness beer (and Nigeria is second only to Britain for the most consumers in one country). The Irish brand’s success on the continent is regarded as a trailblazing business model. And that has a lot to do with their …
Read More »Africa is the world’s largest market for Guinness beer – how its ad campaigns exploit men
