The Independent Uganda: You get the Truth we Pay the Price
Separation from Barclays PLC has allowed Absa to roll out a whole new brand reflecting its African identity. Marie Jamieson, head of marketing and corporate relations for ARO (Absa Regional Operations) highlights the challenges and successes of the bank’s rebranding journey. In 2016, when Barclays PLC announced it was reducing its …
Read More »Changing a century’s worth of heritage to look towards the future of the Absa Group
