Tag Archives: marketing

Kampala, Uganda | THE INDEPENDENT | Members of Parliament have expressed fear that government’s flag ship programme, the Parish Development Model (PDM) is likely to fail because most parishes are not yet prepared. MPs said that although the programme is inclined towards agricultural production and marketing, many parishes lack key infrastructure like …

Kampala, Uganda | THE INDEPENDENT | Uganda Marketers Society (UMS) has come out with a plan to advance the country’s marketing practices towards world-class standards, by tapping the worldwide network that the Chartered Institute of Marketing (CIM) has. Officials of UMS and CIM on Tuesday signed a MoU (Memorandum of Understanding) for …

  This year, 2020 has seen the advertising world change quite a number of things. Indeed, business has not been as usual COMMENT | FRANK MUTHUSI  |  What should we say? How should we say it? When should we say it? Which channels should we use to say it? These are …

    Strategic marketing partnerships key for brands in the ‘New Normal’ COMMENT | Colin Asiimwe | In reference to an excerpt in Seth Godin’s book titled; This is Marketing, marketing is defined as a fundamental element in the decision-making process, as it is everywhere and a part of our …

Why do shoppers throw punches over bargains? A marketing expert explains the psychology Kampala, Uganda | COLLEEN P. KIRK | Black Friday, the most celebrated shopping day of the year, abounds with tales of fistfights over discounted televisions or even stampedes as consumers rush to get that low-priced sweater they saw …

Kampala, Uganda | THE INDEPENDENT | Uganda will spend US$1.2 million on marketing the country’s tourism potential, an addition to the US$ 1.5 million that was spent last year. The State Minister for Tourism, Godfrey Kiwanda, says government will hire there more public relations firms from China, Japan and Gulf states …

How enabling innovation could offer on lessons on how Crystal Pepsi could have been saved              COMMENT | KYLE MURRAY | We tend to think that innovation is driven by new discoveries or advances in technology. Yet the problem with new products is often not an engineering challenge, but a psychological …

Paris, France | AFP |  Neymar’s world record 222 million euro ($264 million) transfer fee may look expensive, but it will end up earning a great deal of money for Paris Saint-Germain, club president Nasser Al-Khelaifi insisted Saturday. Neymar, 25, is among the world’s finest players and will help the …

Kampala, Uganda | THE INDEPENDENT REPORTER| MTN Uganda has announced that its integrated marketing and communication function will be taken over by TBWA Uganda with effect from July 1, 2017. MTN said the decision was made public “following successful completion of a transition process from its former agency Metropolitan Republic. In …

Uganda Breweries Limited has secured partnership rights to market their premium alcohol brands on the popular online marketing internet site, Jumia. “….of course you know very well the economy has not been doing well and some of our brands have been negatively affected,” UBL’s marketing manager in charge of spirits, …