The Independent Uganda: You get the Truth we Pay the Price
Kampala, Uganda | THE INDEPENDENT | Thursday turned out to be a dramatic day on the Ugandan broadcasting scene, with women MPs, artists and several public officials featuring as programming was adapted for Women’s Day.
Out of the studios, several institutions and brands also stepped up their messaging as they leaned more than usual this year into International Women’s Day.
On the marketing front, it turns out it is an international trend.
CNN Money March 8 quoted Tunay Firat, partnership development specialist at UN Women saying that while in the past she was the one initiating engagement with companies ahead of Women’s Day, this year, American companies have been asking her for months about ways to get involved.
“I would call it a societal shift,” she told CNN Money. “[Companies are] reaching out to me from all around the world.”
Something like this, she added “has never happened since the inception of UN Women,” the United Nation’s group dedicated to empowering women. Companies, she told CNN Money, hope a campaign featuring women’s empowerment will help them reach Millennials, who tend to value brands that embrace social causes.
Happy Women’s Day. Our MPs #BettyNambooze and #VeronicaNanyondo bring you the @892cbsFm 9:00 am news bulletin. @bbstvug @norbertmao #WomensDay2018 pic.twitter.com/75osVc2ayG
— Democratic Party (@DPSecretariat1) March 8, 2018
ON AIR: #NTVOnTheSpot with @Mizzflav. A must watch! #IWD2018 #WomensDay #PressforProgress pic.twitter.com/FNzaHRNVGb
— Maurice Mugisha (@MauriceMugisha) March 8, 2018
#NBSFrontLine O’clock
Guests: Hon. Betty Nambooze, Hon. Maria Nankabirwa, @PoliceUg PR Polly Namaye and Activist Shiela Kawamara deliberate on the Affirmative Action and Security of Women.
Moderater: @mildredtuhaise#NBSWomen #PressforProgress pic.twitter.com/ooOVvxDMFo
— NBS Television (@nbstv) March 8, 2018
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— Brig RichardKaremire (@UPDFspokespersn) March 8, 2018
Happy #WomensDay from us to you. #PressforProgress pic.twitter.com/hPTGry5qpp
— Uganda Breweries Ltd (@UgandaBreweries) March 8, 2018
Here’s to strong women. May we know them. May we be them. May we raise them. Happy Women’s Day #PressForProgress #internationalwomensday2018 pic.twitter.com/d5JGvRfdkk
— Century Bottling Co. (@centurybottling) March 8, 2018
Happy #WomensDay! With much gratitude from us here, we wish you the very best of the International Women’s Day. #TimeIsNow #IWD2018 ? https://t.co/tSi5Gn1jiN pic.twitter.com/Ylx5JbVOAa
— KCCA (@KCCAUG) March 8, 2018
