UMEAs Awards 2023: Zeus The Agency is rising agency of the year 

Kampala, Uganda | THE INDEPENDENT | Zeus The Agency has been named the Rising Agency of the Year at the 2023 Uganda Marketing Excellence Awards (UMEAs). This is a  remarktable hat-trick of wins at the gala,underscoring their unwavering commitment to excellence in the dynamic landscape of marketing.

This year’s award follows their consecutive accolades as the Digital Agency of the Year in 2021 and 2022. Zeus The Agency, a relatively young entrant in the industry, celebrated its fourth year of operation in August this year.

Rita Arinaitwe, Digital Director at Zeus The Agency, expressed elation at winning a third straight award.

“Winning the Rising Agency of the Year award is a testament to our team’s hard work and dedication. We are thrilled to be acknowledged for our innovative digital strategies, and this award motivates us to continue pushing boundaries in the ever-evolving marketing landscape,” Arinaitwe said.

She added that this triumph, at the UMEAs Awards 2023 solidifies their position as a rising star in the competitive realm of marketing, promising a future marked by innovation, creativity, and sustained success.

The UMEAs event, themed “Celebrating ideas that work,” recognised outstanding performers in the marketing industry across 12 categories, including sustainability, communications, branding, advertising, digital, and public relations. It was hosted by Evolve Group Africa at Kampala Serena Hotel on Friday, December 1, 2023.

Jeffrey Amani, Executive Creative Director and CEO at Zeus The Agency, expressed heartfelt gratitude, stating, “We are honored to have received these awards, and we take pride in the work we have undertaken to assist our clients in achieving their marketing objectives. We eagerly anticipate continuing to provide innovative and effective marketing solutions to our clients in Uganda and beyond.”

Beyond individual accolades, Zeus The Agency’s triumph resonates in their instrumental role in securing prestigious awards for several clients at the ceremony. Notably, the Whiskey Desire campaign by Jonnie Walker clinched the Advertising Campaign of the Year, Smirnoff Fiestas won Experiential Marketing Campaign of the Year, Leave Eat to KFC secured the Digital Marketing Campaign of the Year, and Twekozese by KCB Uganda in partnership with GIZ emerged victorious as the PR Campaign of the Year.

The 2023 UMEAs winners are;

1. Advertising Campaign of The Year-Whiskey Desire by Johnnie Walker
2. Best Use of Partnership Marketing-Hospital Sente by Airtel Mobile Commerce
3. Best Use of Digital Marketing -Leave Eat to KFC by KFC Uganda
4. PR Campaign of The Year-KCB-Giz Twekozese Programme by KCB Bank Uganda
5. Best Innovation-Hospital Sente by Airtel Mobile Commerce
6. Best use of Experiential Marketing -Smirnoff Fiestas
7. Best Not-for-Profit/Social Good Campaign-Rotary Cancer Run 2023
8. Best ESG Campaign-Growing Together Campaign by Treescape Planet Organization
9. Rising Agency of The Year-Zeus the Agency
10. Agency of The Year-Metropolitan Republic
11. Marketing Campaign of The Year-Smirnoff Fiestas
12. UMEAS Marketing Pioneer Award-Mr. Baker Magunda